ARTICULATE DEMO — candidate for claim.dynamo.co.uk · not a live service · ← back to LP lab

No forms. Just ask.

Emily is an AI assistant who knows the FCA car-finance redress scheme inside out. Ask what the catch is. Ask if you even qualify. Ask why the scheme is paused. She'll tell you the truth — including how to do all of this for free.

Discloses she's an AI — alwaysSix compliance guardrails on every replyFull audit logHuman handoff anytime

Why a conversation instead of a form?

Because the real questions — "is this a scam?", "what happens to my data?", "why is the scheme paused?" — don't fit in form fields. The form only appears once you've decided you want it.

You do not need us. You can complain directly to your lender for free, and escalate to the Financial Ombudsman Service for free. Under the FCA scheme, lenders must contact eligible customers anyway. We exist for people who want the searching, paperwork and chasing handled — on a no-win-no-fee basis with FCA-capped fees.

Honest status: the FCA redress scheme (PS26/3) is currently paused under legal challenge, with a Tribunal decision expected around November 2026. Registering now means your paperwork is ready if and when it proceeds — it does not mean money now.

Why this version exists — CRO defence (internal)

Target segmentWhatsApp-native, sceptics with questions, mobile-first; the owned-database click-through audience
HypothesisA guarded conversation out-converts forms on warm traffic because objections get answered, not abandoned
Pattern evidenceZero of 78 probed competitors run conversational intake — category first-mover slot; Dynamo 60-70 inbound calls/week prove this audience prefers dialogue
The Speed2Lead contrastTheir template chases with a winky face and hides being AI; this discloses, converses, and logs — the demo IS the differentiation (see /speed2lead)
Test metricConversation→qualified handoff rate vs v1 form-start; depth of objections resolved (turns per conversion)
RiskLLM cost per visitor is highest of the five; throttle on cold traffic, ideal on warm database clicks
Emily — AI assistant · demo · guardrails on · you can also claim free yourself
guardrails: 6 checks active on every reply