Articulate · Funnel Intelligence

Funnel gallery

Top-10 conversion chains captured step by step (landing → form step 1 → form step 2, no PII submitted), plus full-page screenshots of the top-30 landing pages. Pattern: every site gates PII at step 2; 7 of 10 lead with the number plate.

Captured live 10 June 2026 · notes in vault: competitors/funnels/funnel-notes.json

Top-10 funnel chains

pcpclaims.info

first field: number plate PII gate: step2 custom

Step 0: not capturable — Multi-step form embedded on homepage (Radix UI stepper). Reg plate first. step1=

Step 1: not capturable — Multi-step form embedded on homepage (Radix UI stepper). Reg plate first. step1=

Step 2: not capturable — Multi-step form embedded on homepage (Radix UI stepper). Reg plate first. step1=

totalclaim.co.uk

first field: lender picker PII gate: step2 custom

Step 0: not capturable — CTA links to /check-claim/ — multi-step form. First screen is lender picker (rad

Step 1: not capturable — CTA links to /check-claim/ — multi-step form. First screen is lender picker (rad

Step 2: not capturable — CTA links to /check-claim/ — multi-step form. First screen is lender picker (rad

reclaim247.co.uk

first field: number plate PII gate: step2 custom

Step 0: not capturable — CTA button (btn-c2) reveals inline form. Reg plate first field. step2=typed AB12

Step 1: not capturable — CTA button (btn-c2) reveals inline form. Reg plate first field. step2=typed AB12

Step 2: not capturable — CTA button (btn-c2) reveals inline form. Reg plate first field. step2=typed AB12

pcp-claimback.co.uk

first field: number plate PII gate: step2 gravityforms

Step 0: not capturable — GravityForms embedded on homepage. Reg plate first. step1=plain page screenshot

Step 1: not capturable — GravityForms embedded on homepage. Reg plate first. step1=plain page screenshot

Step 2: not capturable — GravityForms embedded on homepage. Reg plate first. step1=plain page screenshot

mycarloanclaims.co.uk

first field: number plate PII gate: step2 custom

Step 0: not capturable — Radix UI-based multi-step form embedded on homepage. Reg plate first. step1=scro

Step 1: not capturable — Radix UI-based multi-step form embedded on homepage. Reg plate first. step1=scro

Step 2: not capturable — Radix UI-based multi-step form embedded on homepage. Reg plate first. step1=scro

locksleylaw.co.uk

first field: number plate PII gate: step2 custom

Step 0: not capturable — CTA links to forms.locksleylaw.co.uk subdomain. Reg plate first. step2=typed AB1

Step 1: not capturable — CTA links to forms.locksleylaw.co.uk subdomain. Reg plate first. step2=typed AB1

Step 2: not capturable — CTA links to forms.locksleylaw.co.uk subdomain. Reg plate first. step2=typed AB1

bottonline.co.uk

first field: number plate PII gate: step2 custom

Step 0: not capturable — CTA on /mis-sold-car-finance-claims — form on same page. Reg plate first. step1=

Step 1: not capturable — CTA on /mis-sold-car-finance-claims — form on same page. Reg plate first. step1=

Step 2: not capturable — CTA on /mis-sold-car-finance-claims — form on same page. Reg plate first. step1=

theclaimsguyslegal.com

first field: lender picker PII gate: step2 custom

Step 0: not capturable — CTA button opens multi-step overlay/modal. Lender picker first. step2=CTA clicke

Step 1: not capturable — CTA button opens multi-step overlay/modal. Lender picker first. step2=CTA clicke

Step 2: not capturable — CTA button opens multi-step overlay/modal. Lender picker first. step2=CTA clicke

myclaimgroup.co.uk

first field: lender picker PII gate: step2 custom

Step 0: not capturable — step0 only. /dca is the claim page but Firecrawl consistently times out on this

Step 1: not capturable — step0 only. /dca is the claim page but Firecrawl consistently times out on this

Step 2: not capturable — step0 only. /dca is the claim page but Firecrawl consistently times out on this

claimexperts.co.uk

first field: number plate PII gate: step2 custom

Step 0: not capturable — CTA links to pcp.claim.co.uk/e/ (third-party claim.co.uk platform). Reg plate fi

Step 1: not capturable — CTA links to pcp.claim.co.uk/e/ (third-party claim.co.uk platform). Reg plate fi

Step 2: not capturable — CTA links to pcp.claim.co.uk/e/ (third-party claim.co.uk platform). Reg plate fi

Top-30 landing pages

**allegiant.co.uk**
Allegiant Finance Services

**am1claimsmanagement.co.uk**
AM1 Claims Management

**barclayspartnerfinance.com**
Barclays Partner Finance

**blackhorse.co.uk**
Black Horse (Lloyds)

**bottonline.co.uk**
Bott and Co Solicitors

**check-pcp-claim.co.uk**
Check PCP Claim (Locksley Law)

**citizensadvice.org.uk**
Citizens Advice

**courmacslegal.co.uk**
Courmacs Legal Ltd

**customer.motonovofinance.com**
MotoNovo Finance

**customer.vwfs.co.uk**
Volkswagen Financial Services

**johnsonlawgroup.co.uk**
Johnson Law Group

**locksleylaw.co.uk**
Locksley Law Solicitors

**mycarloanclaims.co.uk**
My Car Loan Claims

**pcp-claimback.co.uk**
Investor Compensation (trading as PCP Cl

**pcpclaims.info**
LEAD SOCIAL LTD (FCA FRN 951156) + Blue

**santanderconsumer.co.uk**
Santander Consumer Finance

**slatergordon.co.uk**
Slater and Gordon

**theclaimsguyslegal.com**
The Claims Guys Legal

**topgear.com**
Top Gear (Locksley Law ad feature)

**totalclaim.co.uk**
Total Claim (Chase Monro Claims Ltd)

Articulate internal · screenshots captured via headless render; sites change weekly · re-run: competitors/shoot.py